BMW was more than happy to supply their effete roadster for a walk-on role in the first Bond film for six years. BMW promoted the film - and the film promoted BMW. The Z3 hadn't even been released when it appeared in the film, and it occupied just a few minutes of screen time. Q was seen showing Bond the car's gadgets, but none were actually used. More memorable than the Z3 in this one is the return of the Aston Martin DB5, which features in a wild chase at the start of Goldeneye and serves as a feelgood factor to smooth the introduction of a new actor as Bond, the oily Pierce Brosnan.
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