Rolls-Royce Motor Cars made its debut at the 1904 Paris Motor Show, displaying two-, three- and four-cylinder cars, delivering 10hp, 15hp and 20hp respectively. An advert was placed in
The Autocar magazine for "the first simple, silent Rolls-Royce", and with the launch of the six-cylinder, 30hp model (6177cc, 55mph) success was immediate. Rolls began to race a "Twenty" four-cylinder car - with its 4118cc 20hp engine delivering up to 52mph - and won the 1906 Isle of Man Tourist Trophy in a "Light Twenty" shorter-wheelbase model. He understood the importance of motorsport in promoting the brand, and also the role of publicity stunts; he and Claude Johnson, now Managing Director of Rolls-Royce Ltd., came up with ideas including a drive from Monte Carlo to London (which took 37 hours, 30 minutes). Although a new V8-engined model known as the Legalimit failed to take off, the six-cylinder, 7036cc 40/50 (48bhp) was instantly popular, liked for its smoothness, refinement, flexibility and reliability.
Johnson took the 12th 40/50 produced for his own use, and had all its fittings silver-plated and the coachwork painted silver. The car became known as the Silver Ghost, a name then applied to all the 40/50 cars. The Silver Ghost - from £1,300 - was awarded a gold medal by the RAC for setting a long-distance record, driving 14,371 miles almost non-stop, and it covered a 2000-mile observation run averaging 20.86 miles per gallon. However, Charles Rolls was not to get the chance to enjoy the car's sales success: a keen aviator and the first man to fly over the Channel both ways, he became the first Englishman to die in a flying accident when his plane crashed at the Bournemouth air show in July 1910. Johnson continued to run Rolls-Royce after Rolls' death.
 |
| Silver Ghost |
 |
The Silver Ghost, now with a 7428cc engine, then saw off a challenge from Napier in 1911, averaging 24.3mpg on a run between London and Edinburgh and a top speed of 78.2mph at Brooklands - the Napier managed 19.3mpg and 76.4mph. A Ghost fitted with a single-seater body managed 101.8mph at Brooklands later in the year, and specially-prepared cars took part in the Alpine Trials and then the Spanish Grand Prix of 1913, when the Marquis de Salamanca won the event (thanks to Rolls-Royce test driver Eric Platford, leading the race, pulling over to let the important client take the glory). Sales were strong, and Royce built a new factory in Derby to cope with the growing demand for his cars. A Rolls-Royce service and repair centre was opened in Cricklewood, London, and driving schools were opened to instruct owners and chauffeurs on the best techniques.
 |
| The Spirit of Ecstasy |
|
The famous mascot was created in 1911 when artist Charles Sykes was commissioned to illustrate the year's sales catalogue. Sykes drew a girl with arms outstretched, holding her flowing gown, and the figurine became known as 'The Spirit of Ecstasy', although she was originally called 'The Spirit of Speed' and also known as 'The Flying Lady' or 'The Silver Lady'.
