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| Susumu Mitsuoka |
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Behind closed doors, Mitsuoka is working on the Orochi (meaning serpent), a sinfully swoopy mid-engined 'super coupe' with a Toyota 3.3-litre V6 that's been five years in the works and may finally get to make it to market in Japan this summer.
Mitsuoka can also offer you the Le Seyde, a baroque, Liberace-style pimpmobile that may well be the most unfortunate car you can buy in Japan today. Yes, you can smirk - in fact many do, just a bit, when the Mitsuoka name crops up.
There again, maybe it is Susumu Mitsuoka, company founder, who is having the last laugh: the cars he creates have a market in Japan and go for much stronger money than you'd expect. So Mitsuoka's laughing all the way to the bank.
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| Mitsuoka Le Seyde |
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Some Japanese journalists have a soft spot for Mitsuoka, who comes over as the little guy gamely taking on the giants of the game (Toyota, Nissan, Honda, et al), albeit in his own idiosyncratic - some would say affably misguided - way. He's selling to people who are allegedly 'disgusted' with the designs of Japanese cars, cars that all look the same and have no character, etc.
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