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Feature: Mitsuoka: a bit of 60s Britain in today's Japan
by: Peter Nunn

Susumu Mitsuoka
Susumu Mitsuoka
IN THIS FEATURE
Japan's number one replicar maker
Laughing all the way to the bank
Something different
The miniature Jaguar Mk II
A nice little earner
Imports and exports
Behind closed doors, Mitsuoka is working on the Orochi (meaning serpent), a sinfully swoopy mid-engined 'super coupe' with a Toyota 3.3-litre V6 that's been five years in the works and may finally get to make it to market in Japan this summer.

Mitsuoka can also offer you the Le Seyde, a baroque, Liberace-style pimpmobile that may well be the most unfortunate car you can buy in Japan today. Yes, you can smirk - in fact many do, just a bit, when the Mitsuoka name crops up.

There again, maybe it is Susumu Mitsuoka, company founder, who is having the last laugh: the cars he creates have a market in Japan and go for much stronger money than you'd expect. So Mitsuoka's laughing all the way to the bank.

Mitsuoka Le Seyde
Mitsuoka Le Seyde
Some Japanese journalists have a soft spot for Mitsuoka, who comes over as the little guy gamely taking on the giants of the game (Toyota, Nissan, Honda, et al), albeit in his own idiosyncratic - some would say affably misguided - way. He's selling to people who are allegedly 'disgusted' with the designs of Japanese cars, cars that all look the same and have no character, etc.


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