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At Direct Line we're committed to making Car insurance A Good Deal Better. That means offering superb products at great prices. In 1985, Direct Line shook the insurance market by cutting out the middleman, and passing on cost savings to customers. It was this approach that quickly established us as market leaders - offering effective and affordable insurance
But Direct Line is about more than just good deals. We have listened to our customers, and realised that as well as good prices, we must also offer truly better products and services. For that reason, our prices are still great , and our insurance has become better and more relevant than ever. That's better!
Direct Line was based on cutting out the middleman and letting customers buy insurance direct from the insurer. And guess what? Nothing has changed.
For many years the market followed our lead, and worked hard to keep middlemen out of the equation. But now they're back…this time as price comparison sites.
However, here at Direct Line we're sticking to our principles and have committed not to sell our products through price comparison sites. We're proud of this, and we want to let everyone know.
