4Beauty met skin care expert and beauty blogger extraordinaire Caroline Hirons to talk about her blog Beauty Mouth, and Give and Make-Up, her non-profit organisation supporting victims of domestic violence. Then we got her top five beauty commandments for flawless skin.
Photo copyright: Caroline Hirons
Why did you start Beauty Mouth?
I'm very opinionated on Twitter and my followers kept telling me to start a blog. I often get asked for skin care advice, and Beauty Mouth is a place for me to answer those questions.
What kind of blog is it?
I see so much good stuff in the beauty industry and I use the blog to talk about that. I don't reproduce press releases and I don't take advertising, so you know that what you read on the site is always my opinion. I also have an 'Ask the Mouth' section, which is growing all the time. Hearing from people about their skin care concerns keeps me interested in what I do.
How long have you worked in the beauty industry?
Fifteen years. I'm a qualified beauty therapist and I've worked as a consultant with brands including Aveda, Space NK, Chantecaille and Liz Earle. I'm constantly training and making sure I am across the latest research. Beauty is a family obsession - my grandmother (pictured above, and on the front page of the blog) worked for Coty and Guerlain, and my mother worked for Helena Rubinstein, among others.
What is Give and Make-Up?
It's a non-profit organisation that donates unwanted cosmetics to victims of domestic violence. These women often have to leave home with little warning and can take nothing except absolute necessities with them. I receive a lot of products because of my work - I suddenly thought, these could go to someone who really needs them. With Give and Make-Up, we accept donations of products and we pass them straight on to Refuge and Women's Aid.