Make sure you cleanse properly in the morning to keep your skin looking fresh and clear. You can do this really quickly in the shower using a washable cleanser that will even remove eye make-up. I can recommend Liz Earle Cleanse & Polish Hot Cloth Cleanser, Dermalogica Precleanse, Bobbi Brown Cleansing Oil and Eve Lom's Morning Time Cleanser.
Use a tinted moisturiser as an easy alternative to foundation. Depending on which brand you choose, you'll get slightly different coverage: some are quite sheer while others give good coverage. Laura Mercier Tinted Moisturiser is a cult product and a make-up artist favourite and it comes in an oil-free version for oilier skins. Another favourite of mine is Lancome Hydra Zen Teinte, which evens out the skin tone and lasts all day, or Dermalogica Sheer Tints give a lovely sheer coverage to the skin. Many high street brands such as No7 and Olay now do tinted moisturisers. If you have dry skin you'll need a moisturiser under your tinted moisturiser for extra hydration.
Don't forget concealer, one of my can't-live-without products. If you don't want to wear a base, just use a concealer pen under your eyes and to cover any imperfections. Try Estee Lauder, Clinique, Revlon or L'Oreal and make sure you choose a colour that matches your skin tone. If you want to use the concealer pen just under the eyes, choose a colour slightly lighter than your skin tone. The best face concealer in my opinion is Laura Mercier Secret Camouflage. This has great coverage and staying power without feeling heavy on the skin.
Invest in a good face powder to sweep onto your T-zone to remove shine throughout the day. Try Clinique Stay-Matte Sheer Pressed Powder, Benefit Get Even Face Powder or my absolute favourite, Chanel Pressed Powder (it has an amazing finish). I also really like MAC Mineralize Skinfinish/Natural - it has a lovely natural matte finish and its light coverage makes it perfect for touch ups throughout the day.
Bronzer is great for adding an instant healthy glow to your face and it's really quick to apply once you get the hang of it! Use a large powder brush and dust the bronzer where you'd naturally catch the sun. Keep it matte for everyday and try using one with a slight shimmer for evenings. Choose a bronzer that is slightly darker than your natural skin tone and don't go for anything that looks too orange. My favourite bronzers are Laura Mercier, NARS, MAC, Rimmel and Guerlain.
Blusher is perfect for perking up your complexion. Cream and gel blushers are great for natural-looking colour and really quick and easy to apply. I like Bloom Sheer Colour Cream, MAC Cream Blusher and Bobbi Brown Pot Rouge. Just apply two or three dots on the apples of your cheeks and blend upwards and outwards. Choose a powder one if you don't feel confident using a cream or gel - powders are also better in summer, when your skin will produce more oil. If your skin is oily generally then always go with a powder blusher. The best powder blushers I've used are MAC (Buff is a good colour for day time and suits most skin tones), NARS (Orgasm is a great colour and suits most skin tones), Benefit Coralista (peach) and Thrrob (pink).
If you don't have much time to apply eye make-up, just apply a couple of coats of black mascara or brush one colour of eyeshadow all over the eyelid. Either go for a neutral colour to brighten up the eye, such as Bobbi Brown Bone, MAC Vanilla or Clinique Seashell, or a taupe shade such as Laura Mercier Eye Basic in Flax or MAC Wedge.
Use an eyeliner to give your eyes definition - this is also a quick way to add a bit of colour to your eyes by using a coloured eye liner. Clinique Quickliner for Eyes is great as the kohl is really soft so doesn't drag around your eyes. It comes with a smudge tip on one end so you can 'smoke' the line to soften it a bit. Try a purple kohl to really make blue eyes pop, bronze for green eyes and pewter for brown eyes. MAC also do a huge range of coloured eye kohls.
If your skin is looking a bit tired, use an illuminating fluid after your moisturiser or mix it in with your moisturiser to give your skin a fresh dewy glow. MAC Strobe Cream is perfect: either use all over the face or apply just to your brow bone and the top of your cheekbone. Barbara Daly Face Lift moisturiser, available from Tesco, is a great budget version - it really illuminates the complexion and smells lovely.
Add a bit of colour to your lips to brighten up your face, use a sheer lipstick, tinted lip balm or tinted lip gloss. I absolutely love Elizabeth Arden Eight Hour Sheer Lip Tints as they not only moisturise your lips but give them a really pretty sheer wash of colour. Vaseline do a rose-tinted lip balm which is brilliant value and MAC do tinted Lip Gelees, which give the appearance of a gloss but without the sticky texture.